Not so long ago, a brotherhood of truckers existed on the highways of America. A bygone era unknown to most people. A culture of the road that was dotted by diners, mechanics shops and small towns. It was the dawn of the diesel engine. The trucks finally had the power to pull larger loads. The trucks were getting bigger, the trailers longer. Trucking was becoming a force. They were beginning to give the railroad a run for their money. The truckers of the 40,s 50’s and 60’s had a style and story of their own. They wore crusher hats with hat badges, Pendleton shirts, Levis and engineer’s boots. Patsy Kline and Hank Williams filled the air. Wild Root Cream, oiled their hair.
Many early truckers grew up around truck shops. Instead of looking up to professional athletes, they admired the rugged drivers that drove those big machines. Getting a driving job was no easy task. You had to know somebody. You had to have an in. Many drivers had a great deal of pride in their “Iron”. Of those who were lucky enough to get a job, many early drivers customized their trucks through paint jobs, polished tanks and wheels, custom lights and pin striping. They spent countless hours detailing them; they had to be right before going out on the road. Along the way, they developed a close bond with their truck. Akin to a rider and his horse. It wasn’t a hobby, it was their living. They took it serious. They lived it. Being early hot rodders, getting more power out of their iron was always desired. “The work was hard but the times were good”.
Members of America’s greatest generation, they survived the great depression, the dust bowl, the dark days of WWII and Korea. After so many dark years, they wanted the opportunity to succeed, to achieve the American dream. People that had a work ethic and pride in America that is historic. They moved the goods that built America. Knights of the road, known for stopping along the highways helping motorists. A group that was admired. A group that set the bar high for those that followed. That’s the way it was, back in 46. ” They are, the OL’46 Brand”.